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If you would like information about how to feature your company or business in this section, contact us through our contact page. RxME is here to help pharmaceutical marketing executives like you. ©2005 RxME.com All rights reserved. | ||||||||||||||
Here are some companies that specialize in premiums -- which are essential to brand building -- especially at launch. You have to get your name out there. But truly great premiums actually reinforce your brand's unique position or identity. The regulatory department may only allow distribution of items related to the practice of medicine, and may also set a certain price range...all based on FDA recommendations. It simply means you have to dig deeper -- into all of today's premium options, and find -- or create -- a conceptual connection to your brand's unique advantages. For example: for an arthritis drug that offers "A Better Grip on Inflammation," consider thick barreled, wide-grip pen. If your diagnostics devices are positioned as "The Clear Winners," you could give away anti-fog cloths for car windshields. Both would feature the brand logo. In summary, when it comes to premiums, creativity counts. | ||||||||||||||
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